Retailers Promoting Black Friday Sales with Social Media

Retailers are using Social Media,

The largest sales day for retailers is almost upon us and major retainers have been preparing all year for it. Just about every major retailer has jumped on the big wave of social media and have all year building up their online prospects all year for the biggest sales event of the year, BLACK FRIDAY. Retailers have been using social media platforms such as Facebook, Twitter and eMail blast to build customer following and brand recognition.

It has been estimated by a new survey from the National Retail Federation and BIGresearch, that up to 138 million Americans plan to shop this Black Friday weekend. This year, many retailers are using the Internet to bring shoppers into stores. In the past retailers would wait till Thanksgiving Day to announce their Black Friday sales. This year, many retailers are using the Internet to bring shoppers into stores. They are sending special emails to customers about Black Friday deals and using their Facebook page to reach out to shoppers. Also, many retailers will utilize the home page of their web site and Twitter to announce and promote Black Friday deals.

This year, social media will be among the five most effective ways to bring new visitors to retailer web sites. Retailers have realized the use social media to promote deals, ignite word of mouth and address customer service issues is the most cost effective way to market to the tech savy consumer. Small business owners can to use social media help the consumers be aware of their products, services and sales on Black Friday and BEYOND.

Holiday sales were grim last year, and retailers are doing everything they can to rebound this year to the customer’s benefit. If you plan on shopping this weekend you can use Facebook and twitter to find deals from your favorite retailers and restaurants as many of them are passing on deals and specific coupons to their customers through social media. Also make sure to take advantage of websites offering sneak peeks at Black Friday sales.

Will you use your social media accounts to find sales by retailers? and why not?

Happy Shopping,

Virgil Griffin

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